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Tag: Marketing

Landing Pages

Create landing pages with specific offers that you can use for your marketing campaigns.

Application example:
You want to target new customers and plan a campaign on social media for this purpose. The new customers you address should be able to book some selected services at a particularly attractive price. Existing customers should continue to use the normal booking process with the unreduced prices.
You can access this area via Settings > Landing Pages
If this function is not enabled, it can be activated via "Settings > Add Function".

If you want to launch targeted marketing campaigns for specific services, you can define landing pages here on which only the services included in the campaign are offered. Your normal online booking page remains unaffected and continues to behave as usual.

Example of a landing page with 2 advertised services to choose from:

Create landing page

Go to the "Landing Pages" module under Settings or activate this function under "Add Function".

Click on + Landing Page to create a new landing page.


Name
Your name for this campaign to distinguish between different landing pages. The name will also be displayed to the customer in the title of the landing page.

Date limitation
If you want your landing page to be accessible only from a certain date, or only until a certain date, you can enter start and/or end dates here. If you leave the corresponding fields empty, there is no time limitation and the landing page will be accessible until you delete it again.

URL
This is the Belbo web address under which your landing page will be accessible later. If your Belbo address is "https://mycompany.belbo.com", your landing page will later be found at "https://mycompany.belbo.com/l/newcustomers". You can also find this link on the overview page of your already created landing pages:

By clicking on the link shown here, you will be taken directly to your landing page. You can also use this URL in your marketing activities to link to the page.


Staff member
If you want this marketing campaign to be bookable only with a specific staff member, you can set this here.
Attention: Please make sure that this staff member is also entered in the competency settings of the selected services.

Add services

Click on the name of the already created landing page to add services to the page.

Customers can then select this service on the landing page and book an appointment.

Evaluation

On the Landing Pages overview, you can see how many bookings were made through your landing page.

In each landing page you can also see the details of each booking:

Tip: To evaluate the number of new customers acquired, you can activate the "Daily Statistics" module.
Categories: Design & Texts
Tags: Landingpage, Marketing, Neukunden

Marketing and Customer Retention

With the Belbo calendar, you have numerous options to increase your customer loyalty. We present them all together so that you can fully exploit your marketing potential with the Belbo calendar.

Newsletter and Round SMS

Send email newsletters and round SMS quickly and easily to all your customers or selected customer groups.

Automatic Emails

Send birthday greetings without having to think about it every day: With automatic emails, you can compose a warm message that is automatically delivered to each customer on their birthday.

Win back customers: Send each customer a reminder after they haven't visited you for, for example, 3 months.

Online Vouchers

Create your own voucher codes that your customers can redeem during online booking to market new services or win new customer groups.

Stamp and Loyalty Cards

Manage your loyalty programs directly in the appointment calendar and offer attractive discounts at a specified number of visits or sales amount.

Direct Messages

Send your customers direct messages to stay in touch.

Belbo Customer App

With the Belbo Customer App, you are always present on your customers' favorite gadget: the Android or Apple smartphone.
With push notifications, you reach iOS users quickly and easily.

Categories: Overview
Tags: Kundenbindung, Marketing

Marketing functions: Newsletter and Round SMS

With newsletters and round SMS you can reach all your customers for whom the corresponding contact data is stored in the customer file.

You can access this area via Customers > Marketing functions
If this function is not activated, it can be activated via "Settings > Add function".

Important prerequisite for sending campaigns

Message option activated in customer file
Only customers who have the corresponding options activated in their customer files will receive marketing emails and SMS campaigns. Reminder and confirmation emails are not affected by this.

Create a campaign

To create a new campaign, click "Create new campaign" and fill in the following fields. When you save, the basic structure of the campaign will be created first and nothing will be sent yet.

Prepare campaign

    • The campaign name is internal and will not be seen by customers. It helps you and your team identify and assign open campaigns.
    • The type determines what kind of campaign you want to send. Learn more about the different types at the end of this article.
    • The recipient selection allows you to assign the new campaign to specific target groups. It is possible to select multiple customer statuses
    • The gender filter allows you to address only women or men. If you do not select a gender, the campaign will be sent to customers of any gender.


Select design

Then select a suitable design for your campaign. Attention: The "Standard" template only offers a header image and a text field. If you want to design the newsletter freely, select "Simple" or another design template.


Design email

Now you can open your new campaign and edit text, design and attachments.


Edit design template

Once you have selected a design, you can change the existing text and images by clicking on the individual elements.

Add elements
If you want to add more elements such as text blocks, images or booking buttons to the design, you can click the "+ Add element" button. Then you can select from the available elements. Different designs may also have different elements.


Edit colors

In the header of the email template preview, you can change the colors of text or backgrounds throughout the email. For example, if you click on the "Text" color button, all body text in the design will be changed.

You can change the color of an individual element by clicking on it (for text and buttons). The color of backgrounds can only be changed via the color buttons at the top of the preview.


Campaign types

Info mail
Design an email newsletter for the desired customer group. Sending an email newsletter costs 0.5 cents per recipient. If an email address is registered twice, only one email will be sent.
Online booking invitation
If you want to invite all customers to book online, you can send an online booking invitation. In addition to your text, this email type contains a link where your customers can register directly and book an appointment.
SMS
Compose an SMS that you can send to all your customers with a registered mobile number. Sending a round SMS costs 10 cents per SMS sent. Please make sure not to use more than 160 characters! More information on round SMS can be found here.
Direct message to app users (iOS)
If you offer the Belbo customer app, you can send iOS users a free direct message that will be sent directly to their smartphone. Users must have allowed the app to display such messages.
After saving your campaign, you can send yourself a test email or SMS to see how this message will look in the customer's mailbox or on their phone. Once you are satisfied, you can start sending under "General". The Status menu item shows you which customers this campaign has already been sent to. Please note that it may take some time for all messages to be sent. This depends on how many messages you are sending and potentially other Belbo users sending messages during this period.

Costs are incurred when sending SMS campaigns. These will be displayed transparently to you before sending. Only when you start the send and the campaign is sent will these costs be charged.
An overview of all marketing functions can be found here.
Categories: Campaigns (Newsletter & SMS)
Tags: Marketing, Massen-SMS, News, Newsletter, Rund-Sms, SMS

Automatic emails

With automatic emails, you can send birthday greetings to your customers or win back customers who haven't visited you in a while. All without having to remember it yourself each time.


You can access this area via
Settings > Automatic Customer Reactivation.
If this function is not activated, it can be activated via "Add function".





Important prerequisite for sending campaigns


Message option activated in customer file
Only customers who also have the option "This customer receives email or SMS campaigns." activated in their customer files will receive marketing emails and SMS campaigns. Reminder and confirmation emails are not affected by this.

If a large part of your customers are not yet activated for marketing functions, you can contact us: +49 30 5770 9641.

Message option activated in customer settings
To automatically activate new customers for marketing functions, you can enable the corresponding function in the customer settings.



Automatic emails at a specific time after the last appointment

If you want to send customers an automatic message at a specific time after an appointment, you can create it here.

Examples for automatic emails

  • You want to ask all your customers two days after their visit to rate your company on your Facebook page.
  • You want to automatically remind customers who haven't been to you in 3 months about your company and encourage them to book an appointment online. (This can also be combined well with a discount via online vouchers.)


Create automatic email
Select + Create new template under Automatic Emails and fill in the fields. After saving, the message will not be sent yet.

  • Name: choose a name by which you can recognize the campaign. Customers cannot see this.
  • Customer group: Select a customer status if needed. The email will only be sent to customers in this customer group.
  • Gender: Select a gender if needed. The email will only be sent to customers in this customer group.
  • Time period: Then select when this email should be sent after the customer's last appointment.


Design and send
You can now first edit the content and design.

Once you are satisfied with the appearance of your test email, you can now start sending under "General".


When win-back emails are activated, only customers whose last appointment with you was exactly the specified number of days ago will be reached. Therefore, older customers ("inactive accounts") will not be contacted.

Birthday email

To automatically send customers birthday emails with your congratulations, you can compose a birthday email. Creating and sending the birthday email works exactly as described above.
For more information about birthday emails, click here.


Important: A customer receives an activation email AT MOST once. It is not sent multiple times.


For an overview of all marketing functions, click here.

Categories: Customer Communication (Email, SMS)
Tags: automatische Mails, E-Mails, Geburtstag, Marketing

Marketing Functions

With the marketing functions, you can send your own newsletters or bulk SMS messages to your customers.


You can access this area via Settings > Marketing.

Available marketing functions


Newsletters and bulk SMS
Send occasion-based or regular newsletters to your customers.
For more information about newsletters and bulk SMS click here.

Automatic emails
Send automatic birthday greetings or messages on a specific day after a customer's last appointment.
For more information about automatic emails click here.

Application example:
You want to encourage customers who haven't visited you in 3 months to book a new appointment at your business. For this purpose, compose an automatic email with a friendly invitation that is automatically sent to each customer as soon as they haven't had an appointment with you for 3 months.

Ratings
You can send each customer an automatic rating request after their appointment on your online booking page or for your own quality assurance.

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News
You can publish news in the Belbo customer app and on your online booking page.
For more information about news click here.



Please note that your customers must be enabled for marketing functions. You will find a corresponding option for SMS and email messages in each customer record. Only customers who have this option enabled in their customer record will receive marketing messages.



Categories: Campaigns (Newsletter & SMS)
Tags: automatische Mails, E-Mails, Geburtstag, Marketing, Newsletter, Rund-Sms

News

You can publish news that will appear on your online booking page as well as in your Belbo customer app.

You can access this area via Settings > Marketing Functions > News.

Compose News

To publish your news, first click on + Create News and enter a headline, news text, and a link where your customers can find more information about your updates.

Images must be in JPG, JPEG, GIF or PNG format. Other file formats, such as PDFs, cannot be displayed on the news page.

You can enter a publication date if you want to prepare the news in advance and publish it later. If you do not enter a date, the news will be published immediately.

Published News

Your customers can now see the news on the online booking page.

An overview of all marketing functions can be found here.
Categories: Overview
Tags: Marketing, News
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