Skip to content

Tag: Newsletter

Marketing functions: Newsletter and Round SMS

With newsletters and round SMS you can reach all your customers for whom the corresponding contact data is stored in the customer file.

You can access this area via Customers > Marketing functions
If this function is not activated, it can be activated via "Settings > Add function".

Important prerequisite for sending campaigns

Message option activated in customer file
Only customers who have the corresponding options activated in their customer files will receive marketing emails and SMS campaigns. Reminder and confirmation emails are not affected by this.

Create a campaign

To create a new campaign, click "Create new campaign" and fill in the following fields. When you save, the basic structure of the campaign will be created first and nothing will be sent yet.

Prepare campaign

    • The campaign name is internal and will not be seen by customers. It helps you and your team identify and assign open campaigns.
    • The type determines what kind of campaign you want to send. Learn more about the different types at the end of this article.
    • The recipient selection allows you to assign the new campaign to specific target groups. It is possible to select multiple customer statuses
    • The gender filter allows you to address only women or men. If you do not select a gender, the campaign will be sent to customers of any gender.


Select design

Then select a suitable design for your campaign. Attention: The "Standard" template only offers a header image and a text field. If you want to design the newsletter freely, select "Simple" or another design template.


Design email

Now you can open your new campaign and edit text, design and attachments.


Edit design template

Once you have selected a design, you can change the existing text and images by clicking on the individual elements.

Add elements
If you want to add more elements such as text blocks, images or booking buttons to the design, you can click the "+ Add element" button. Then you can select from the available elements. Different designs may also have different elements.


Edit colors

In the header of the email template preview, you can change the colors of text or backgrounds throughout the email. For example, if you click on the "Text" color button, all body text in the design will be changed.

You can change the color of an individual element by clicking on it (for text and buttons). The color of backgrounds can only be changed via the color buttons at the top of the preview.


Campaign types

Info mail
Design an email newsletter for the desired customer group. Sending an email newsletter costs 0.5 cents per recipient. If an email address is registered twice, only one email will be sent.
Online booking invitation
If you want to invite all customers to book online, you can send an online booking invitation. In addition to your text, this email type contains a link where your customers can register directly and book an appointment.
SMS
Compose an SMS that you can send to all your customers with a registered mobile number. Sending a round SMS costs 10 cents per SMS sent. Please make sure not to use more than 160 characters! More information on round SMS can be found here.
Direct message to app users (iOS)
If you offer the Belbo customer app, you can send iOS users a free direct message that will be sent directly to their smartphone. Users must have allowed the app to display such messages.
After saving your campaign, you can send yourself a test email or SMS to see how this message will look in the customer's mailbox or on their phone. Once you are satisfied, you can start sending under "General". The Status menu item shows you which customers this campaign has already been sent to. Please note that it may take some time for all messages to be sent. This depends on how many messages you are sending and potentially other Belbo users sending messages during this period.

Costs are incurred when sending SMS campaigns. These will be displayed transparently to you before sending. Only when you start the send and the campaign is sent will these costs be charged.
An overview of all marketing functions can be found here.

Marketing Functions

With the marketing functions, you can send your own newsletters or bulk SMS messages to your customers.


You can access this area via Settings > Marketing.

Available marketing functions


Newsletters and bulk SMS
Send occasion-based or regular newsletters to your customers.
For more information about newsletters and bulk SMS click here.

Automatic emails
Send automatic birthday greetings or messages on a specific day after a customer's last appointment.
For more information about automatic emails click here.

Application example:
You want to encourage customers who haven't visited you in 3 months to book a new appointment at your business. For this purpose, compose an automatic email with a friendly invitation that is automatically sent to each customer as soon as they haven't had an appointment with you for 3 months.

Ratings
You can send each customer an automatic rating request after their appointment on your online booking page or for your own quality assurance.

[/toggle]

News
You can publish news in the Belbo customer app and on your online booking page.
For more information about news click here.



Please note that your customers must be enabled for marketing functions. You will find a corresponding option for SMS and email messages in each customer record. Only customers who have this option enabled in their customer record will receive marketing messages.