With newsletters and broadcast SMS, you can reach all your customers for whom the corresponding contact details are stored in the customer file.
Important prerequisite for sending campaigns
Notification option enabled in customer record
Only customers who have the corresponding options enabled in their customer records will receive marketing emails and SMS campaigns. Reminder and confirmation emails are not affected by this.
Creating a campaign
To create a new campaign, click on "Create new campaign" and fill in the following fields. When you save, the basic structure of the campaign will first be created and nothing will be sent yet.
Prepare campaign
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- The campaign name is internal and is not seen by customers. It serves to help you and your team identify and assign open campaigns.
- The type determines what kind of campaign you want to send. Learn more about the different types at the end of this article.
- The recipient selection allows you to assign the new campaign to specific target audiences. It is possible to select multiple customer statuses
- The filter by gender allows you to address only women or men. If you do not select a gender, the campaign will be sent to customers of any gender.
Select design
Then select an appropriate design for your campaign. Attention: The "Standard" template only offers a header image and a text field. If you want to design the newsletter freely, select "Simple" or another design template.
Design email
Now you can open your new campaign and edit text, design and attachments.
Edit design template
Once you have selected a design, you can change existing text and images by clicking on the individual elements.
Add elements
If you want to add more elements such as text blocks, images or booking buttons to the design, you can click the "+ Add element" button. You can then select from the available elements. Different designs may also have different elements.
Edit colors
In the header of the email preview, you can change the colors of text or backgrounds throughout the entire email. For example, if you click the "Text" color button, all body text in the design will be changed.
You can change the color of an individual element by clicking on it (for text and buttons). The color of backgrounds can only be changed via the color buttons at the top of the preview.
You can change the color of an individual element by clicking on it (for text and buttons). The color of backgrounds can only be changed via the color buttons at the top of the preview.
Campaign types
Info email
Create an email newsletter for the desired customer group. Sending an email newsletter costs 0.5 cents per recipient. If an email address is listed twice, only one email is sent.
Online booking invitation
If you want to invite all customers to book online, you can send an online booking invitation. In addition to your text, this email type contains a link where your customers can register directly and book an appointment.
SMS
Compose an SMS which you can send to all your customers with a registered mobile number. Sending a broadcast SMS costs 10 cents per SMS sent. Please make sure not to use more than 160 characters! More information on broadcast SMS can be found here.
Direct message to app users (iOS)
If you offer the Belbo customer app, you can send iOS users a free direct message that is sent directly to their smartphone. Users must have allowed the app to display such messages.
After saving your campaign, you can send yourself a test email or SMS to see how this message will appear in the customer's mailbox or on their phone. Once you are satisfied, you can start sending under "General". The Status menu item shows you which customers this campaign has already been sent to. Please note that it may take some time for all messages to be sent. This depends on how many messages you are sending and possibly how many other Belbo users are sending messages during this period.
AI Tip
Have your AI assistant write your newsletter for you. To do this, copy the prompt below and answer the short follow-up questions. You will receive the subject line, preview text and a blueprint according to which you add the elements one by one in Belbo and insert the texts. You can also expand the prompt with information about the newsletter content right away.
Check the newsletter in the email preview after saving and send yourself a test email before sending. Don't forget to enter the appropriate link in the booking button.
Write me a newsletter for my customers. I use the Belbo salon software and will build the newsletter in the mailing editor there.
Before writing, ask me briefly about the following points, but only those I have not already answered in this message:
1. the name of my salon or studio,
2. whether I use informal (du) or formal (Sie) language with my customers,
3. whether I write as an individual (I) or on behalf of a team (we),
4. the occasion and content of the newsletter, e.g. a promotion, an offer, news or a seasonal topic. For offers, ask about price, time period and conditions.
5. where the customer should go: to general appointment booking, to booking a specific service, to the gift card shop, to the product shop, or nowhere,
6. which template I use: "Simple" (header image and one text block) or "Builder" (freely combinable elements).
Use only these Belbo placeholders for salutations, written exactly as shown, with percent signs and in capital letters:
%LIEBEANREDEOHNENAME% becomes "Dear" (formal) or "Hi" (informal). Followed by %VORNAME%. This is the appropriate salutation for informal language: %LIEBEANREDEOHNENAME% %VORNAME%,
%SEHRGEEHRTEANREDE% becomes "Dear Ms. Last Name" or "Dear Mr. Last Name". This is the appropriate salutation for formal language: %SEHRGEEHRTEANREDE%,
%LIEBEANREDE% becomes "Dear Ms. First Name Last Name" or "Dear Mr. First Name Last Name", a more personal salutation for formal language.
%VORNAME% becomes the first name, %NACHNAME% becomes the last name.
Deliver the result as follows:
Subject line: approximately 50 characters maximum, no placeholders.
Preview text: approximately 90 characters maximum, no placeholders. It appears in the mailbox next to the subject line and should complement it, not repeat it.
For the "Simple" template: a single text with salutation, content and closing. If a link makes sense, write which link should be inserted at which location.
For the "Builder" template: a numbered blueprint. For each element, name the exact element name from Belbo and the content below it. These elements are available: Heading, Subheading, Text field, Booking button, Divider, Image/Text, Image/Text (1/3), Text/Image, Text/Image (2/3), Full width image, Image in content. The header image is already present and is at the top.
Rules:
- Never write words like "Dear" or "Sincerely" yourself, always use the appropriate placeholder. Belbo will set the correct form depending on the customer.
- After %SEHRGEEHRTEANREDE% and %LIEBEANREDE%, no additional name follows, it is already included there.
- Use placeholders only in text fields, not in headings, subheadings, buttons, subject line or preview text.
- Keep the newsletter short and clear: one heading, at most three text sections and at most two buttons.
- Provide the button text for the booking button and write which link needs to be entered. You can find the links in Belbo under Settings > Online Booking > Links. For a specific service, create the link there with the link generator. For gift cards, there is a separate link to the gift card shop.
- Describe in one sentence which motif fits for image elements. Images should be significantly wider than they are tall, at most square. If you ask me to, create appropriate images in this format for me.
- Do not invent any offers, prices, time periods or placeholders that I have not mentioned.
Provide all texts as plain text without formatting such as asterisks or hashtags so I can insert them directly into Belbo.
Here is my information about the newsletter (if I have not added anything here, ask me as described above):