With newsletters and round SMS, you can reach all your customers for whom the corresponding contact data is stored in the customer file.
Important requirement for sending campaigns
Message option activated in customer file
Only customers who have the corresponding options activated in their customer files will receive marketing emails and SMS campaigns. Reminder and confirmation emails are not affected by this.
Create a campaign
To create a new campaign, click on "Create New Campaign" and fill in the following fields. When you save, the basic structure of the campaign will be created first and nothing will be sent yet.
Prepare campaign
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- The campaign name is internal and is not seen by customers. It helps you and your team identify and assign open campaigns.
- The type determines what kind of campaign you want to send. Learn more about the different types at the end of this article.
- The recipient selection allows you to assign the new campaign to specific target groups. It is possible to select multiple customer statuses.
- The gender filter allows you to address only women or men. If you do not select a gender, the campaign will be sent to customers of any gender.
Select design
Next, select an appropriate design for your campaign. Attention: The "Standard" template only offers a header image and a text field. If you want to design the newsletter freely, choose "Simple" or another design template.
Design the email
Now you can open your new campaign and edit texts, design, and attachments.
Edit design template
Once you have selected a design, you can change the existing text and images by clicking on the individual elements.
Add elements
If you want to add additional elements to the design, such as text blocks, images, or booking buttons, you can click on the "+ Add Element" button. Then you can choose from the available elements. Different designs may also have different elements available.
Edit colors
At the top of the email template preview, you can change the colors of text or backgrounds throughout the email. For example, if you click on the "Text" color button, all body text in the design will be changed.
You can change the color of an individual element by clicking on it (for text and buttons). Background colors can only be changed via the color buttons at the top of the preview.
Campaign types
Info email
Create an email newsletter for the desired customer group. Sending an email newsletter costs 0.5 cents per recipient. If an email address is listed multiple times, only one email will be sent.
Online booking invitation
If you want to invite all customers to book online, you can send an online booking invitation. In addition to your text, this email type includes a link where your customers can register directly and book an appointment.
SMS
Compose an SMS that you can send to all your customers with a registered mobile number. Sending a round SMS costs 10 cents per SMS sent. Please make sure not to use more than 160 characters! More information about round SMS can be found here.
Direct message to app users (iOS)
If you offer the Belbo customer app, you can send iOS users a free direct message that is sent directly to their smartphone. Users must have allowed the app to display such messages.