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Tag: Neukunden

Landing Pages

Create landing pages with specific offers that you can use for your marketing campaigns.

Application example:
You want to target new customers and plan a campaign on social media for this purpose. The new customers you address should be able to book some selected services at a particularly attractive price. Existing customers should continue to use the normal booking process with the unreduced prices.
You can access this area via Settings > Landing Pages
If this function is not enabled, it can be activated via "Settings > Add Function".

If you want to launch targeted marketing campaigns for specific services, you can define landing pages here on which only the services included in the campaign are offered. Your normal online booking page remains unaffected and continues to behave as usual.

Example of a landing page with 2 advertised services to choose from:

Create landing page

Go to the "Landing Pages" module under Settings or activate this function under "Add Function".

Click on + Landing Page to create a new landing page.


Name
Your name for this campaign to distinguish between different landing pages. The name will also be displayed to the customer in the title of the landing page.

Date limitation
If you want your landing page to be accessible only from a certain date, or only until a certain date, you can enter start and/or end dates here. If you leave the corresponding fields empty, there is no time limitation and the landing page will be accessible until you delete it again.

URL
This is the Belbo web address under which your landing page will be accessible later. If your Belbo address is "https://mycompany.belbo.com", your landing page will later be found at "https://mycompany.belbo.com/l/newcustomers". You can also find this link on the overview page of your already created landing pages:

By clicking on the link shown here, you will be taken directly to your landing page. You can also use this URL in your marketing activities to link to the page.


Staff member
If you want this marketing campaign to be bookable only with a specific staff member, you can set this here.
Attention: Please make sure that this staff member is also entered in the competency settings of the selected services.

Add services

Click on the name of the already created landing page to add services to the page.

Customers can then select this service on the landing page and book an appointment.

Evaluation

On the Landing Pages overview, you can see how many bookings were made through your landing page.

In each landing page you can also see the details of each booking:

Tip: To evaluate the number of new customers acquired, you can activate the "Daily Statistics" module.
Categories: Design & Texts
Tags: Landingpage, Marketing, Neukunden

Statistics of Online New Customers

In the "Information" section, you can view statistics about your online bookings. In the Online New Customers section, you can see how your bookings are broken down by new customers/regular customer status.

You can access this section via Settings > Statistics & Reports

  1. The first statistic shows the total ratio between new customers and existing customers.
  2. The second pie chart shows the distribution of online bookings across individual employees.
  3. The timeline shows you how online bookings have developed over the last 30 days.
  4. Finally, in the bottom graph you can see how the distribution of new to regular customer bookings is for each employee.

You can find additional statistics and reports under Statistics & Reports
Categories: Customer Management & Records
Tags: Neukunden, Statistiken

Create new customer without appointments

In the Belbo calendar, a new customer file is created as soon as you save a new customer appointment. If you want to add individual customers without creating an appointment, you can do this in the customer overview.

You can access this area by clicking on the main menu item Customers.

This guide is intended for entering individual customers.
If you want to transfer many existing customers at once to your Belbo calendar, use the customer import.

Create customers

Under the main menu item Customers you will access the customer overview. Here you can add another customer by clicking on + New Customer.

Enter the desired customer data and click on Save. The new customer file can now be used in the appointment entry.

Categories: Customer Management & Records
Tags: Kunden, Neukunden
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