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Everything about: Online Booking

Performance can only be booked by telephone

If you offer services that require explanation or are complex, and customers are only allowed to book them after telephone consultation, you can set this up. Customers will see this service in the online booking and learn that you offer it. However, the service can only be booked by telephone.

You can access this area via Settings > Prices & Competencies > Click on the desired service

Make service bookable by telephone

In the desired service, you can activate the appropriate option under "Online Booking":

Service bookable by telephone in the booking interface

This service continues to be displayed in the online booking, but it is not bookable online and is displayed with a note that you must call to book this service:

Landing Pages

Create landing pages with specific offers that you can use for your marketing campaigns.

Application example:
You want to target new customers and plan a campaign on social media for this purpose. The new customers you address should be able to book some selected services at a particularly attractive price. Existing customers should continue to use the normal booking process with the unreduced prices.
You can access this area via Settings > Landing Pages
If this function is not enabled, it can be activated via "Settings > Add Function".

If you want to launch targeted marketing campaigns for specific services, you can define landing pages here on which only the services included in the campaign are offered. Your normal online booking page remains unaffected and continues to behave as usual.

Example of a landing page with 2 advertised services to choose from:

Create landing page

Go to the "Landing Pages" module under Settings or activate this function under "Add Function".

Click on + Landing Page to create a new landing page.


Name
Your name for this campaign to distinguish between different landing pages. The name will also be displayed to the customer in the title of the landing page.

Date limitation
If you want your landing page to be accessible only from a certain date, or only until a certain date, you can enter start and/or end dates here. If you leave the corresponding fields empty, there is no time limitation and the landing page will be accessible until you delete it again.

URL
This is the Belbo web address under which your landing page will be accessible later. If your Belbo address is "https://mycompany.belbo.com", your landing page will later be found at "https://mycompany.belbo.com/l/newcustomers". You can also find this link on the overview page of your already created landing pages:

By clicking on the link shown here, you will be taken directly to your landing page. You can also use this URL in your marketing activities to link to the page.


Staff member
If you want this marketing campaign to be bookable only with a specific staff member, you can set this here.
Attention: Please make sure that this staff member is also entered in the competency settings of the selected services.

Add services

Click on the name of the already created landing page to add services to the page.

Customers can then select this service on the landing page and book an appointment.

Evaluation

On the Landing Pages overview, you can see how many bookings were made through your landing page.

In each landing page you can also see the details of each booking:

Tip: To evaluate the number of new customers acquired, you can activate the "Daily Statistics" module.

Online Booking URL

You can create your own booking link for each service you set up in Belbo. This service becomes directly bookable. When a customer clicks on the link, she lands in the part of the online booking where she only needs to select the date and time for this service and is not confronted with any other services.


Example of use:
You are introducing a new service and want to motivate your customers to try it out. You publish a Facebook post describing the benefits of the service. If you publish the direct online booking URL in this post, interested customers can then immediately select a date and time for this service without potentially being distracted by your other offerings and changing their minds as a result.


You can access this area via Settings > Prices & Skills > Click on the desired service

If you are planning a campaign in which more than one service is to be promoted, we recommend the "Landing Pages" feature.



Find the online booking URL

You will find the online booking URL in every service you have set up in Belbo.

  1. Under "Settings" click on "Prices and Skills" on the service you want to link directly to.

  2. Click on Options > Online Booking URL to display it.

  3. Copy the link or entire content and share it or forward it to your design agency.


So for example, if you want to promote the service "Summer Special" on your website or social media, you can use this link.

Booking link and booking URL

The complete text that is displayed to you already contains a hyperlink and can be inserted directly on a website. However, if you want to promote the service on social media, for example, copy only the text portion that is highlighted in the following image:

Link all services at a specific location

If you have multiple locations in the same account in Belbo, customers can first decide which location they want to book at on your online booking page. However, if you want to specifically link individual locations without your customers seeing the other locations, you can also find this URL via the direct booking link of a service:

  1. Under "Settings" click on "Prices and Skills" on any service.

  2. Click on Options > Online Booking URL to display it.

  3. Copy only the text portion that is highlighted in the following image, i.e. up to before the 1st question mark:

Any Employee

If you want to give your customers the option to find an appointment at their preferred time without having to choose a specific employee, activate this feature.

You can access this area via
Settings > Online Booking > Basic Settings > Any Employee

In Online Booking

When this feature is enabled, your customers will be offered a corresponding button in online booking. This displays the next available appointment with an employee who can perform the selected service.

In the subsequent step, the customer is shown which employee was selected by the system.

Edit Settings

Under Settings > Online Booking > Basic Settings > Any Employee you can edit this function.

  • Coloring: Appointments booked by customers via the "Any Employee" button can be color-coded so your team recognizes that these appointments can be moved to less booked time slots. Please note that the appointment color can depend on many other factors and certain colors may already have a different meaning. More on appointment colors can be found here.
  • Button Label: If you want to change the label of the button in online booking, you can override it using the text field. Please keep the text short.
  • Prefer any employee: In rare cases, it makes sense to select this option.

Define Available Employees

In each employee profile you can specify whether an employee is available when the customer uses the "Any Employee" button.

Our recommendations:

  • Highly booked employees should not be available through this feature.
  • New and poorly booked employees should be available through this feature.
  • It may make sense to make certain employees available exclusively through this feature, such as apprentices or temporary staff.
To define how your available employees should be prioritized for this type of booking, you can use the "Any Employee Prioritization" feature.

Online Booking Settings: Information Page

If you would like to inform your customers about important news or store important general information in the online booking, you can do so using the information page.

You can access this area via Settings > Online Booking > Design > Information Page
If this function is not activated, it can be activated via "Settings > Add Function".

Online booking with information text in the header area of the booking:

Setting up the information page

To draw your customers' attention to important information, you can write a short text and insert it under Settings > Online Booking > Design > Information Page. This way, your customers will see this information in the header area of the online booking.

Tip: You can use HTML code to format your text or add links. You can find a few basic methods here: https://tutorialehtml.com/de/html-zeilenumbruch/

Online Booking Settings: CSS

In the CSS settings, you can add your own stylesheets to your online booking page. Attention: Please make sure that you are proficient in working with CSS, or contact your web design agency.

You can access this area via Settings > Online Booking > Design > CSS
If this feature is not enabled, it can be activated via "Settings > Add Feature".

Using your own CSS

To change the appearance of your online booking, you can use your own CSS here: