To be allowed to inform your customers about news, exclusive offers or other information, you need explicit marketing approval from the customer.
What does it bring you:
- Legal security: You comply with data protection regulations (GDPR) and only communicate with customers who really want that. This protects you from cease-and-desist letters.
- Higher relevance: Customers who have given their "yes" are much more interested in your content. For you this means: Higher open rates for newsletters and more bookings.
- Targeted customer care: With the approval, you can use filters to, for example, surprise only your most loyal customers with a special thank you voucher.
How do you get more approvals?
If you still have "unclear" status for many customers in the system, that's no problem!
You can update the approval at any time together with the customer:
- Digital questionnaires: With this checkbox, the customer will be asked about marketing approval when filling out the questionnaire.
- Online booking: You can remind customers during their online booking with a small text to grant marketing approval, for example to receive discounts. The customer can then subsequently confirm the checkbox for marketing approval in their profile.
- In person on site / Manual entry: Customers who don't book online themselves can also give you approval. You can then set the checkbox in the customer file yourself at the location shown above.
Attention: We recommend that you have the customer sign a corresponding document. If the customer complains about receiving messages, you have the burden of proof that the customer consented to receiving them. The regulations for marketing approval and newsletter distribution are statutory requirements. Failing to comply with them can result in severe penalties.
The regulations for marketing approval and newsletter distribution are statutory requirements. Failing to comply with them can result in severe penalties.
Tip: Use the filter function to specifically search for customers without approval and bring it up charmingly with them on their next visit!