To inform your customers about news, exclusive offers, or other information, you need explicit marketing consent from the customer.
What's in it for you:
- Legal security: You comply with data protection regulations (GDPR) and only communicate with customers who truly want it. This protects you from legal warnings.
- Higher relevance: Customers who have given their "yes" are significantly more interested in your content. For you, this means: Higher open rates for newsletters and more bookings.
- Targeted customer care: With consent, you can use filters to surprise, for example, only your most loyal regular customers with a special thank you voucher.
How do you get more consents?
If you still have many customers marked as "Unclear" in the system, that's not a problem!
You can obtain consent at any time together with the customer:
- Digital questionnaires: With this checkbox, the customer is asked for marketing consent when filling out the questionnaire.
- Online booking: You can draw customers' attention to granting marketing consent in their online booking with a small text, for example to receive discounts. The customer can subsequently confirm the marketing consent checkbox in their profile retroactively.
- In person / Manual entry: Even customers who don't book online themselves can grant you consent. You can then set the checkbox in the customer file yourself at the location shown above.
Attention: We recommend that you have the customer sign a corresponding letter. Should the customer complain about receiving messages, you have the burden of proof that the customer consented to receive them. Marketing consent requirements and newsletter distribution are legal requirements. Failing to comply with them can result in severe penalties.
Can Belbo provide me with a template for obtaining written marketing consent?
No, we cannot provide legally binding advice. Please contact your data protection officer or an attorney with appropriate expertise. All information on this page is provided in good faith to support you in complying with legal requirements. You are always responsible for ensuring that data protection is legally compliant in your company.
Marketing consent requirements and newsletter distribution are legal requirements. Failing to comply with them can result in severe penalties.
Tip: Use the filter function to specifically search for customers without consent and ask them charmingly about it at their next visit!