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Statistics & Reports›Overview

Customer Loss Analysis

Feature: Statistics & Reports › Customer Loss Analysis › Settings

Analyze how many of your regular customers had their last appointment in the past. You can use this to quickly and easily assess how well individual employees are retaining your customers.

You can access this area via Settings > Customer Loss Analysis
If this function is not enabled, it can be activated via "Settings > Add Function".

Use case: Using customer loss analysis, you can find out which customers with more than 5 appointments have not shown up in the last 3 months and win them back with a voucher or promotion.

Customer Loss Analysis

Customer Loss Analysis with Customer Data

This overview shows you which of your customers had their last visit during the time period specified in the header. The displayed frequency gives you information about how often a customer has visited you. For example, if you want to analyze which of your customers have not visited you in the last 6 months, you can set the time period in the header to a month that was half a year ago.

In the example above, you can see all customers who had their last appointment in the desired time period. Customer Sarah Fischer visited you frequently, but has not appeared since that appointment. It might be worth contacting her specifically to motivate her to visit you again. If necessary, you can also ask about the reason for her absence to improve your service quality.

The details table can also be filtered by team members. This gives you an overview of which team member served your customers before they stopped coming.

Categories: Overview

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