Customer frequency is a central metric that indicates the average time intervals at which your customers return. This metric is crucial for measuring your customers' loyalty to your salon or studio.
- Category: Here the frequency is broken down by gender (Female, Male, Diverse) or "Overall". This helps you identify which customer group is most loyal.
- Frequency (Days): This is the most important value. It indicates how many days on average pass between two appointments of a customer.
- Example: A value of 176.25 means that your customers return on average approximately every 6 months.
- Customers: The number of individual customers who had at least two appointments in the selected period (because frequency can only be calculated from the second visit onwards).
- Number of Appointments: The total sum of all appointments that these customers attended during the period.
Filter Settings for Precise Data
- Time Period: By default, the last year is often considered to balance out seasonal fluctuations.
- Minimum Revenue: You can exclude occasional customers to analyze the frequency of your "true" regular customers.
- Employee: Filter a specific employee to see their personal frequency.
- Number of Appointments: Specify the minimum number of visits required for a customer to be included in the statistics (default is at least 2).