If you want to send newsletters with Belbo to your customers, you must ensure that your customers have explicitly consented to receive newsletters.
Marketing approval in the customer file
In each customer file you can see whether a marketing approval has been stored for a customer. You can see this in the customer file under Messages > Notifications:
If this approval is not available, this customer will be ignored when creating marketing campaigns.
Storing the marketing approval
Online by the customer
With each online booking, your customer is asked for marketing consent. Here they can decide for themselves whether they want to receive newsletters. If a customer has agreed to this, the approval will be stored for them.
Manual storage
Customers who do not book online themselves can also grant you the approval. You can then check the box in the customer file at the location shown above.
Attention: We recommend that you have the customer sign a corresponding letter. Should the customer complain about receiving messages, you are required to prove that the customer consented to receiving them.
Frequently asked questions
Can I send a message to all customers asking them if they want to receive newsletters?
No, this is not possible. Sending messages to people who have not explicitly consented to receive them is prohibited under the data protection regulations of the EU and Switzerland.
I want all my customers to receive my newsletter. Those who want to can simply unsubscribe, right?
It is true that customers can unsubscribe from your newsletter. But sending an initial message asking them to unsubscribe if necessary is prohibited under the data protection regulations of the EU and Switzerland.
Can Belbo provide me with a template for obtaining marketing approval in writing?
No, we are not permitted to provide legally binding advice. Please contact your data protection officer or a lawyer with appropriate expertise. All information on this page is provided to the best of our knowledge to help you comply with legal requirements. You are always responsible for implementing data protection in compliance with the law in your company.