Introducing online booking for customers is an event where you can draw attention to your business and demonstrate your ability to innovate. If you already have existing customers in your customer database and therefore have email addresses, you can use this opportunity to send an email to all customers.
The advantage: These customers don't just receive a normal email with information, but immediately get the opportunity to complete the registration of their online booking account with one click and set a password. This way they can benefit from online bookings from day one and have no duplicates in the customer database - because the registration profiles are linked to the corresponding customer record.
Set up online booking campaign
1. Click on Customers in the navigation bar and then select the Marketing Functions module in the top right.
2. You now see all your campaign drafts that you have prepared. To start a new campaign, click on the Create New Campaign button.
3. Assign a title (also visible to your customers, for example You can book appointments with us again), which will help you distinguish the campaign. Choose which customers the campaign should be sent to. You can select multiple statuses by holding down the Ctrl / cmd key. In the normal case, you can simply leave All Customers selected.
For campaign Type, select Online Booking Invitation. In the background, hairlist now searches all customers for valid email addresses and filters out duplicates. When the window closes automatically, this process is complete. Now click on the newly created title to edit the emails and then go to the Design tab.
There you can now write a short text. For example, write:
Dear Customers, last week our online booking system and customer database fell victim to a virus. It encrypted all data, which is why we have taken action. But we immediately implemented a new booking system from a Swiss startup, which was developed by top IT specialists and is also used by large corporations.
You can now book appointments again and don't even have to register once. Because we were allowed to serve you in the past, you can simply complete the registration of your online booking account with one click on the following button.
We look forward to seeing you!
If your customers have been entered correctly and the names are right, you can also address your customers personally and use placeholders. The placeholders are then applied individually according to the message recipient. They allow you to address each customer personally by first and last name, for example. Important: Placeholders only work with the Google Chrome browser.
- Salutation Mr. / Ms.: depending on the customer, Mr. or Ms. will be used
- Formal salutation (Dear Sir / Dear Madam…): will be replaced with Dear Ms. Smith or Dear Mr. Johnson. So the last names are already included in this placeholder!
- Friendly salutation (Hi / Hello…): will be replaced with Hi Ms. Sarah Smith or Hello Mr. John Johnson. So first and last names are already included in this placeholder!
- First name: will be replaced with just the first name alone (if you for example write "HI" or "HELLO" or Good Morning before and don't use one of our salutations)
- Last name: will be replaced with just the last name alone (if you for example write "Hello First Name" before and don't use one of our salutations)
Click on Save and test the appearance by sending yourself a Test Message. This will be sent to the email address you are logged in with.
If the email looks good to you, you can start sending the campaign to all your customers under the General tab and Send Invitations. Your emails will now be passed on to our provider and queued. It may therefore take a few hours before all emails are sent. You can always check the status again and see when the campaign was successfully sent.
