Skip to content

Send marketing SMS to customers

With hairlist, it is very easy to contact all or specific customers in your customer file via SMS. One SMS of 160 characters costs you 10 cents - regardless of which subscription plan you are on - these will be listed in your next invoice. With round-SMS you can reach all your customers for whom the corresponding contact details are stored in the customer file. The prerequisite for marketing SMS is that the SMS module is activated in your account (you must not be in DEMO mode) and you have already successfully sent reminder SMS.

Tip: Don't quite know what you want to write? You can find some inspiration and text suggestions here.

Requirement: It is legally required that your customers give their consent to receive marketing activities. In every customer file in the Messages --> Notifications section, you will therefore find several boxes that must be activated.

Note: Otherwise, this customer will not receive any SMS or email. If a large portion of your customers are not accepted as recipients, please contact us via chat or email/phone and we can unlock all your customers for marketing once - for example, if you already had customer data in another system and they have already given their consent for marketing activities.

How to write a mass SMS: IMPORTANT - WORK WITH GOOGLE CHROME

1. Click on the small white arrow in the navigation bar, to the right of Customers, and select Marketing.

2. You will now see all your campaign drafts that you have prepared. To start a new campaign, click on the Create New Campaign button.

3. Give it a title (only visible to you) with which you can distinguish the campaign well. Choose which customers the action should be sent to. You can select multiple statuses by holding down the Ctrl / cmd key. In the normal case, you can simply leave All Customers selected.

For campaign Type, choose SMS. In the background, hairlist now searches all customers for valid mobile phone numbers and filters out duplicate numbers. When the window closes automatically, this process is complete. Now click on the newly created title to edit the SMS.

4. In the Text tab you can now determine the content of your SMS. You have some placeholders available and you can see immediately how long your SMS already is.

The placeholders will then be inserted individually according to the message recipient. For example, they allow you to address each customer personally by first and last name. Important: The placeholders only work with the Google Chrome browser.

  • Salutation Mr. / Ms.: depending on whether Mr. or Ms. will be used
  • Formal salutation (Dear…): will be replaced with Dear Ms. Smith or Dear Mr. Miller. So the last names are already included in this placeholder!
  • Friendly salutation (Hi…): will be replaced with Hi Ms. Vreni Smith or Hi Mr. Martin Miller. So first & last names are already included in this placeholder!
  • First name: will be replaced with just the first name alone (if you write "HI" or "HELLO" or Good morning before it and don't use a salutation from us)
  • Last name: will be replaced with just the first name alone (if you write "Hello Name" before it and don't use a salutation from us)

When using placeholders, be sure to click Save so you can see if the changes have been applied correctly. After saving, you will also see your final character count and can calculate how much your campaign will cost (number of recipients * number of SMS * 10 cents).

Then switch back to the General tab and send the campaign with a click on Start SMS delivery.

Your SMS will now be forwarded to our provider and placed in the queue. It may therefore take a few hours for the SMS to be completely delivered. However, you can check the status at any time and see when the campaign has been successfully sent.